STRATA collaborated with The Science Project and Kate Spade to develop an interactive shopping and multi-media experience into the barricade surrounding the construction site for the new Kate Spade store.
The installation included product displays and five touchscreens, arranged salon-style that allowed passerby to browse products similar to pop-up storefronts.
Unlike a typical billboard facade, the barricade allowed Kate Spade “to have a dialogue with the customer” before the store even opened.
Completed Summer 2014.
Awarded First Place in the Temporary/Pop-Up retail category: VMSD 21st Annual International Visual Competition, Visual Merchandising Store Design Magazine